Square Homepage Refreshes
Problem:
As the front-door page for Square, we were tasked with showing how Square can serve each vertical. Previously, many homepage iterations either only showcased a few features or too many features, where it made the page very long and drop-off was an issue.
Solution:
The team came up with a homepage where it had 4 distinct messaging for each type of business. As the lead production designer, together with my design technology partner, we built out the first US prototype together for 1 vertical and I scaled out for the rest of the other 3 vertical. From this design, I then led, produced and built the design for Canada (English/French), United Kingdom, Ireland, Australia and Japan